One of the less-known features of Google Tag Manager, a hidden gem if you will, is the URL Source setting in the URL Variable type. It lets you parse any URL String for its components. Tip 38: Parse URL strings with the URL Source setting The setting itself is easy to find. Just …
For some reason, you might run into a situation where you need to add multiple Google Tag Manager containers on the same page. Usually this is because of poor governance or an inflexible organization. My recommendation is to fix things in your projects first, and only resort to …
(UPDATE 28 Sep 2016: The official recommendation has finally caught up with the times. Now the correct placement for the JavaScript methods of the container snippet is, indeed, in <head>.) I want to address something I’ve been confused about from the very first day …
A while ago I wrote a blog post about how to install Google Tag Manager for iOS using the Swift programming language (you can read the article here). I’ve been doing a lot of work with Swift lately, and I’m more and more convinced that GTM is actually a very powerful …
You might have noticed that the Referral Exclusion List in Google Analytics is difficult to maintain. You can’t copy a list from one property to another, the list is a wildcard match for domain names (so all subdomains are automatically excluded), and it’s just about …
Every now and then we want to create a bridge between the stateful machines we send data to (e.g. Google Analytics), and the stateless environment where we collect the data itself (e.g. Google Tag Manager). This is not easy. There is no synergy between Google Analytics and Google …
Unfortunately, iFrames still exist. They are used to embed content from one page into another. Frames are horrible, nasty things, very often riddled with cross-domain problems, performance issues, responsive design obstructions and other crap from the nether pits of hell. …
