A while ago I posted a #GTMTips post where I detailed the steps you can take to opt-out of all Google Analytics tracking and the DoubleClick redirects that often follow. It was a fun exercise, but because it relies on preventing requests on a tag-by-tag basis (using the …
Update 5 March 2019 due to GTM not supporting negative lookbehinds any more. Google Tag Manager makes it fairly easy to do cross-domain tracking. Basically, you list the hostnames you want to automatically decorate with linker parameters in the Auto-Link Domains field of your …
One of the challenges in working with Google Tag Manager (or any JavaScript-based platform for that matter) is what to do with race conditions. A race condition emerges when you have two resources competing for execution in the browser, and there is a degree of unpredictability …
With GDPR looming around the corner, it’s time to explore the options you have at your disposal for respecting the new, stricter regulations for tracking users and for collecting data about their visits to your website. UPDATE 20 June 2018: Google has released the …
