Google Tag Manager introduced the capability to add tests to your Custom Templates. Tests, in this context, refer specifically to unit tests that you write in order to make sure your template code works in a predictable way. Unit tests are also used to drive development, ensuring …
There are lots of different readability formulas out there, which seek to provide an index on how readable any given excerpt of text is. Typically, these formulas output a grade-level score, which indicates, roughly, the level of education required to read the text excerpt with …
I’ve written about outbound link click tracking before. It’s a very solid way to track interactions on the site, as clicking a link that leads away from a site is a signal of … well, something. In Google Tag Manager it’s now extremely easy and efficient …
When previewing Custom HTML tags in Google Tag Manager you’ve almost certainly run into a situation where the GTM variable shows up as a weird JavaScript method resembling something like this: google_tag_manager["GTM-ABCD123"].macro(15) And this is when you were …
There are thousands upon thousands of bots, crawlers, spiders, and other creepy-crawlies out there doing nothing but crawling through websites and harvesting the content within for whatever purposes they have been fine-tuned to. While Google Analytics provides a bot filtering …
Since the introduction of custom templates in May 2019, the community (myself included) has been anxiously waiting for some official solution for curating and distributing templates created by the community. Now, finally, we have it. It’s called the Community Template …
Sometimes, in Google Tag Manager’s Debug mode, you’ll see tags appear with the status Still Running, and you’ll (eventually) notice that these tags are not doing what they are supposed to be doing. When you see this message on a tag, it technically means this: …
