I am fortunate to share another guest post by Arben Kqiku, Digital Analyst at Assura. Last time, Arben graced this blog with a comprehensive love letter to R as an example of the power of this programming language. This time, he’ll add even more fancy tools to the toolkit …
If you want to manually install server-side Google Tag Manager on App Engine in the Google Cloud Platform, you are of course welcome to do so. The main benefits of doing this are that you get to choose the region where App Engine is deployed and that you can use existing project …
The automatic provisioning process of the Google Tag Manager server-side tagging service is extremely useful. With just a few clicks of the button, you can have a fully functional (albeit limited to testing use) server-side tagging endpoint on the Google Cloud Platform (GCP). For …
Google Tag Manager is strictly a tag delivery system, and it’s very careful not to collect any analytics data on its own. This is most likely a deliberate choice, because if GTM was to start collecting data, it would introduce additional barriers to adoption. Nevertheless, …
