One of the glaring omissions in the Enhanced Ecommerce reports of Universal Analytics is the ability to calculate cart value for products. Cart value, here, is the value that has been added to the cart. This value can be used to query for products that have the highest …
According to their website, SoundCloud is “the world’s leading social sound platform where anyone can create sounds and share them everywhere”. For artists, it’s a channel for distributing previews of their tracks, and for people like me it’s a nice way to …
Data is difficult. Growing a business is difficult. Measuring success is difficult. And you know what? They should be difficult. Otherwise we’d all be equally stupid, whereas now those of us ambitious enough to exert themselves are winning the race. And it’s not just …
Last weekend, I wrote a very simple web app that automatically creates a number of referral spam filters to tackle the problem that seems to have everybody all riled up. For a nice recap of the situation, take a look at this post by Jeff Sauer, or this article by Mike Sullivan. …
A schema is something that data processing platforms such as Google Analytics apply to the raw hit data coming in from the data source (usually a website). The most visible aspect of Google Analytics’ schema is how it groups, or stitches, the arbitrary, hit-level data …
One of the big mysteries in browser-based data collection platforms like Google Analytics is what happens when the visitor is not being tracked. This is most obvious in cases where the user explicitly opts out of tracking, when the user does not have JavaScript active in their …
If you use Google Analytics, Google Tag Manager, or any JavaScript-based data collection or analytics platform, have you ever stopped to wonder how they actually work? I mean, you obviously care about getting the data in, but are you taking the machinations of these tools for …
