I’m currently at SMX München, which is still one of my favorite conferences in Europe. The quality of the talks is superb, and the organization is just perfect. So today, after my talk (joint session with the awesome Dave Sottimano), I was listening to the inimitable Mike …
A couple of days ago, I wrote an article on tracking content engagement. Even though the solution itself works, and it’s a really neat trick if I can say so myself, it has its problems. After all the glory I showered on User Timings in Google Analytics, they have one …
When looking at Google Analytics reports, you’d think you get a pretty good idea of how people are interacting with your site, right? I mean, you’re tracking events here, pageviews there, and user timings, custom dimensions, custom metrics, and calculated metrics are …
This is a really cool feature for Google Analytics data collection, of which I’ve heard very, very little buzz. It’s a way to debug any and all hits sent to the Google Analytics endpoint at https://www.google-analytics.com/collect. In all simplicity, you just need to …
In this article, I’m going to tackle one of the most frequently asked questions out there: Can you run Google Analytics using the snippet AND using a Google Tag Manager Tag on the same page? There are many facets to this query, so I’ll try to tackle as many of them as …
Welcome back my friends (to the show that never ends)! It’s been a couple of weeks since my last barrage of articles, and I think the time is ripe to do some testing! First things first, here’s a picture of me shovelling snow: And now back to the topic at hand. One of …
NOTE! This solution has been upgraded, and the new approach can be found here. If you’re unfamiliar with the lingo, cross-domain tracking is a hack used by Google Analytics to circumvent the web browser’s same-origin policy. Essentially, the policy dictates that …
