While Measurement Protocol for GA4 is still rather, well, rough, it can be used to augment existing collection quite nicely. Recently, I wrote an article that discussed the nuances of session attribution with Measurement Protocol. One of the pain points of any data ingestion …
In this article, I’ll try to clarify the understandably murky Measurement Protocol functionality in Google Analytics 4. Measurement Protocol is a way to send events to Google Analytics 4 directly from a machine capable of sending HTTP requests (such as a web server). …
This is a guest post by Sebastian Pospischil, Evangelist Digital Analytics at TRKKN. All credit for the solution goes to him. The Summary section is the only one authored by Simo Ahava. You know the deal. Each and every day, clients reach out to you asking for custom click …
This is a guest post – the first one in a long time! The foreword and summary are written by me, Simo, and the rest is by my esteemed guest author. How fortunate was I to have been contacted by Arben Kqiku, Digital Marketing & Data Manager from comtogether. Arben is one of …
Setting up cross-domain tracking in Google Analytics 4 has been well-documented. The main departure from Universal Analytics is how cross-domain measurement is something you configure through the Google Analytics user interface rather than through implementation and JavaScript. …
Updated 3 March 2023: Added a checkbox to the template to enable collecting FCP, INP, and TTFB metrics, too.. Core Web Vitals is described on the dedicated web.dev resource as (emphasis mine): “Core Web Vitals are the subset of Web Vitals that apply to all pages, should be …
One of the big omissions, at least for now, in Google Analytics 4 is the customTask. It is unfortunate, but no such mechanism exists in the client-side SDKs. This means that you won’t be able to do all the magical things that customTask enables in Universal Analytics. One …
