Google recently released a new version of Google Analytics called App + Web. Clumsy name aside, this really is for all intents and purposes Google Analytics V2 or Firebase Analytics for the Web. We’re not talking about a charming way to do roll-up reporting between Google Analytics for Firebase and Universal Analytics, nor are we talking about an enhancement to Universal Analytics.
No, we’re talking about a new measurement model for web traffic, which has the convenience of being compatible with Google Analytics for Firebase, which you might already have running in your apps.
