Google Tag Manager’s Data Layer is something I’ve touched upon in pretty much all of my articles. It’s such an integral part of what makes a tag management solution great and applicable to a host of business scenarios. I’ve also talked at length about the …
This year I had the opportunity to present at eMetrics London and Berlin on a topic that is very close to my heart. I’m psychotically neurotic about data quality. I’ve written about it many times before, and it’s pretty much why I want to keep on blogging and …
Here’s a tip that’s especially important to anyone working with a single-page application. Google Tag Manager persists items in its data model until you either manually delete the variable and/or its value from the data model, or until the user browses away from the …
It’s time for MeasureCamp again! As before, I want to write an accompanying post for my session, since there’s always so much more to say than the time slot allows for. So, the topic of this article is the data model used by Google Tag Manager to process digital data …
Writing this article is dangerous. Data Layer is two marketers short of becoming a buzz word. This occasion will be heralded by articles such as “Data Layer Is Dead”, “This Developer Implemented A Data Layer And You’ll Never Guess What Happened …
