Over the last couple of posts I’ve mainly been doing proof-of-concept (POC) tests with Google Tag Manager. The great thing about a POC is that you don’t really need to have any viable results or insight-driving technological innovations. The point is to showcase some …
You’ve probably come across a number of guides or posts talking about why it’s necessary to block so-called internal traffic from your web analytics reports. The reasons are pretty solid: internal traffic does not emulate normal visitor behavior, it rarely contributes …
Content Grouping is a nice new feature from the good folks at Google Analytics. Basically, it allows you to group your content according to a logical structure. You can create up to five Content Groupings, and you can have as many Content Groups within these groupings as you …
(Last updated June 2014) Google Analytics provides us with a nifty way of tracking social interactions. With a simple plugin, you can track how many +1s and Likes your pages accumulate. This guide shows you how to activate social interaction tagging with Google Tag Manager and …
So here we are again. Universal Analytics and Google Tag Manager, the dynamic duo, ready to strike again. First, remember to check my previous two tips for UA and GTM use in custom scenarios: Weather as a custom dimension Tracking page load time In this post, I visit the idea of …
In Google Analytics, you can monitor your site speed and get a decent overview of what pages are contributing positively and negatively to site speed. The problem with page load time metric is that it’s an average based on a sample. You can modify the sample rate with …
There is a new version of this post for GTM V2 here. [Last updated June 2014] I’ve fallen in love with Universal Analytics and Google Tag Manager. Together they form an incredibly powerful tool for marketing professionals. In most cases, I no longer need to post …
