Some four years ago, Google Tag Manager released a new trigger predicate named matches CSS selector. Slowly but surely, it has evolved into one of the most useful little features in GTM. Even though I’ve written about CSS selectors many times before, I wanted to compile all …
When using the All Elements trigger in Google Tag Manager, it’s easy to overlook the fact that it captures all clicks on the page. It’s also brutally accurate - it captures clicks on the exact element that was below the mouse button when a click happened. This means …
Without a doubt, the possibility to leverage CSS selectors in Google Tag Manager’s trigger conditions is one of the most useful features of the platform. It gives you an amazing amount of flexibility, especially when combined with GTM’s click and form triggers. …
