Every now and then I’m fortunate enough to be able to publish guest posts by illustrious people in the analytics and digital marketing industries. This time, I get to work with an old colleague of mine who’s a veritable wizard when it comes to building solutions that make our daily work in the digital industry so much smoother. Erik Grönroos works as an analyst in MarkkinointiAkatemia, a Finnish digital customer acquisition agency.
It’s time for a big feature update to my GTM Tools, a free tool for managing your Google Tag Manager containers, tags, triggers, variables, and now: workspaces. In this article, I’ll quickly go over the main features of Workspace mode. Be sure to check out the updated Release Notes & User Guide. Introduction First of all, you can access Workspace mode through the container selection screen, or via the container page:
Over the past few weeks, I’ve been coding like crazy. The three biggest outcomes of this frenzy have been this new blog design (switched finally away from WordPress and took the plunge back into the world static sites using Hugo), a new Google Sheets add-on for managing Google Tag Manager containers and assets, and a Slack integration in GTM Tools. In this article, I’ll quickly introduce the last two, as I’m writing a separate article about the site redesign.
With the release of the latest Google Tag Manager API version, it’s time to release the new version of GTM Tools. Most of the changes have been done under the hood, with the entire codebase refactored for improved stability. I released the first toolset in October 2014, and quickly released an updated UI a few months later. Aside from a few bug fixes and stability improvements, the tools have remained largely unchanged since then.
Google Tag Manager has a very nifty programmatic API that lets you do almost anything that’s also possible within the GTM UI. I’ve used the API a lot, most notably for my GTM Tools, which might be getting a new release soon, too! The API was recently updated to its second release version (V2), and in this article I want to go over the additions, removals, and changes that the new version introduced.
Last weekend, I wrote a very simple web app that automatically creates a number of referral spam filters to tackle the problem that seems to have everybody all riled up. For a nice recap of the situation, take a look at this post by Jeff Sauer, or this article by Mike Sullivan. This isn’t an opinion piece, even though I’ve got a great number of opinions about this issue.
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