Updated 1 October 2019 With ITP 2.3 it looks like Safari is reducing the usefulness of localStorage as well, so using that as an alternative fix to persistence issues should not be considered future-proof. this solution should not be considered future-proof. Updated 12 March …
Agile analytics isn’t a novel concept in any shape or form. Things like feedback loops and process-oriented development seem to integrate flawlessly into the analytics paradigm, at least on paper. Heck, there’s even the Build-Measure-Learn framework for continuous …
This year I had the opportunity to present at eMetrics London and Berlin on a topic that is very close to my heart. I’m psychotically neurotic about data quality. I’ve written about it many times before, and it’s pretty much why I want to keep on blogging and …
Have you ever stopped to think about what the chain of events was that led you to a particular decision? Maybe not, but in web analytics it is something that should be considered. After all, there is something counter-intuitive about analytics tools such as Google Analytics, …
A word of warning. This is not a developers’ post, a guide, or a thought experiment. This is a bona fide rant. Sometimes we just need to vent. A couple of weeks ago, I checked one of our (inactive) client’s Google Analytics accounts I still had access to. What I saw …
