Note! This is about the original version of Consent Mode. While the content is still very valid and you should read through it to understand how it works, Google has since released a “V2” update with additional consent signals. You can read about Consent Mode V2 …
It’s lovely to see small, incremental, quality-of-life improvements to Google Tag Manager amid the behemothian feature releases such as custom templates in 2019 and server-side tagging in 2020. This time around, we’ll take a look at the upgraded search functionality …
Apple’s annual Worldwide Developer Conference in late June this year included a couple of big announcements around Apple’s approach to privacy in their software. The new Privacy Report in Safari 14 (on all platforms) uses DuckDuckGo’s tracker radar list to …
Exporting a container in Google Tag Manager can have many purposes. From backing up Google Tag Manager versions to creating and distributing repositories of useful container snapshots, the container export is one of the most useful non-tagging-related tools that the GTM user …
A recent update to Google Tag Manager introduced container notifications. By subscribing to container notifications, your Google Tag Manager login email address can be configured to receive an email for some of the key workflows in Google Tag Manager: containers getting …
When you create a Server container in Google Tag Manager, GTM creates an App Engine deployment in the Google Cloud Platform for you. App Engine is a managed serverless platform, which basically means it’s a (set of) virtual machine(s) running in the cloud, with some extra …
Since the release of Server-side tagging in Google Tag Manager, I’ve jumped at every opportunity to celebrate the tools it provides for improving end-user privacy and data security. One of the biggest benefits is obfuscation-by-default. Since all hits are passed through the …
