For years and years, the one constant in the chaotic world of SEO has been a simple statement: Content is King. This statement has been the cornerstone of content strategy in SEO projects, and its validity has hardly been contested. This is not due to lack of trying. Many posts in the blogosphere have taken an opposing stand (Heidi Cohen: format is king, Carl Ocab: marketing is king, Bernadette Coleman: trust is king).

Continue reading

You are right now enjoying the fruits of a very popular content management system, or CMS, whether you know it or not. This blog is published via WordPress, a modern CMS if there ever was one. In fact, if you add a comment to this post with the form below (hint, hint), you will be participating in content creation, using tools that come out-of-the-box in this particular platform. But what makes a modern CMS?

Continue reading

I’m hooked on Google Trends. For example, it probably won’t astound you to learn that whenever search trends peak for flu symptoms, there’s a similar peak for vaccine. (See also how at some points vaccine comes first and only then do flu symptoms arise. Conspiracy theorists, the ball is in your court!) Probing this particular case further, I looked at the search trends for swine flu and vaccine. The former peaks in April 2009 and, to my surprise, vaccine actually declines over the following two months.

Continue reading