Dear client, search engine Optimization for you? Or perhaps - donuts? The Web, I’m afraid, Is a pretty sticky maze. And you’re the trapped fly. We tell you we’ll help, But you will not believe us. You are very wise. Everything we do, Everything we claim we do, …
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So you’ve spent a whopping amount of money on paid search, SEO, Facebook ads, competitions, link building, and traditional marketing. You’re seeing a crazy influx of visitors to your site. Just as you’re about to call your boss to accept the promotion, you …

So it’s been a while, I know. I’ve been enjoying my summer vacation, either swimming in the lush blue waters of Finland’s lakes or in the murky, greenish, (only slightly toxic) chemistry lab reject also known as the Baltic Sea. I’ve also had the pleasure …

Before I begin, it is important to note that SEO, as any other facet of web design, covers both technique and purpose. Technique in the sense that SEO comprises a number of de facto guidelines (and accompanying tools) which help improve the search engine friendliness of your …

In a recent post, I took a short foray into the world of clumsy analogies by comparing the team work qualities (and necessities) of basketball and digital marketing. In an even earlier post, I made the claim that the single most important facet of content strategy is audience …
So I was watching the 2013 NBA Eastern Conference Finals game 7 between Miami Heat and Indiana Pacers. While making note of the dozens of different ways that the lackluster Pacers were taken to the cleaners by the dominant Miami team (read: LeBron James), I started churning a …

I recently started rewriting some of the templates we use for SEO reports at my company. I first thought that the task would be a simple one. Just rewrite all the SEO stuff to match the latest trends, add more diagrams, charts, and graphs, and make it more personal by increasing …

