(UPDATE 3 Apr 2017: There is a newer version of GTM Tools out, so please ignore this article and read this one instead.) So, the time has come to update my GTM Tools. I released the first toolset in October 2014, and it performed its duties just well enough. Sure, the UI was ugly …
The Simmer Newsletter
Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!
Google has a myriad of ways to make the search engine results page (SERP) livelier. When you input a search query, the engine’s mission is to provide you with the most relevant information with as few clicks as possible. Often, this means that you’ll see the answer to …
With Google Tag Manager, there are a million different ways to make your tagging setup leaner and more flexible. The reason this should be a priority is because the UI isn’t perfect. The more tags you have, the more difficult it becomes to manage your assets. In this …
You’ve probably heard of the Konami Code. It’s a cheat code in many Konami games, where the cheat is executed with a sequence of key presses on the keyboard. Since then, it’s become one of the staples of video game folk lore, and many websites, games, and …
(Updated 21 February 2019) The current version of Google Tag Manager was released in October 2014. With the release, we saw a brand-spanking new UI, a lot of new functionalities (revamped auto-event tracking, for example), plus a new terminology to cope with. We moved away from …
My fingers have been tingling to write this article. Ever since I implemented Enhanced Ecommerce on my blog a couple of weeks ago, I’ve been getting such an impressive amount of useful data that it’s mind-boggling. In this article, I’ll walk you through the …
In this tip, we’ll take a look at how to leverage a custom first-party cookie to prevent repeat hits of any kind. This is most useful for transactions, since a common problem with Google Analytics (traditional) eCommerce tracking is that a transaction hit is sent again upon …
