This is a very simple tip, but judging by the number of queries on the Product Forums, it should prove helpful. Blogger is a free blogging service by Google. Like WordPress, they allow you to run hosted blogs on the blogger.com domain, and they also allow you to modify the HTML source. This, of course, means that you can add the Google Tag Manager code to the HTML template, if you wish (and why wouldn’t you!

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Google Tag Manager has a learning curve. We’ve all gone through it. The developer guide as well as the new and improved help center are very useful, but they do not answer all the questions a thorough implementation project might face. There are many ways to find answers to your questions, and I thought I’d go through some of my favorite options here. Tip 22: Get GTM Assistance To help you in getting help with GTM, there are two things we’ll need to go over: where to look for help, and how to ask for assistance.

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Data is difficult. Growing a business is difficult. Measuring success is difficult. And you know what? They should be difficult. Otherwise we’d all be equally stupid, whereas now those of us ambitious enough to exert themselves are winning the race. And it’s not just working with data that’s difficult. The whole Web is a mess! Search engine optimization consultants, for example, are trigger-happy in doling out advice about server-side redirects without stopping to consider the implications of what they’re recommending.

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Last weekend, I wrote a very simple web app that automatically creates a number of referral spam filters to tackle the problem that seems to have everybody all riled up. For a nice recap of the situation, take a look at this post by Jeff Sauer, or this article by Mike Sullivan. This isn’t an opinion piece, even though I’ve got a great number of opinions about this issue.

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There are many tools and methods to make Google Analytics more manageable. Google Tag Manager is probably the best known of these, and you can find many, many articles about GTM on these pages as well. However, today I want to tell you about one of the features of Universal Analytics that hasn’t, as far as I know, received too much attention. It’s funny, because at the same time almost everyone uses the feature in the shape of eCommerce, enhanced link attribution, and cross-domain tracking.

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Here’s a very quick tip this time, but one that’s caused a lot of headache for many Google Tag Manager users. Tip 21: Use the All Pages Trigger correctly Let’s face it, All Pages isn’t really an intuitive Trigger name. Many seem to interpret it as: enable the Tag to fire on all pages, but use the other Trigger (e.g. Link Click) to actually fire it. As it turns out, the All Pages Trigger will fire the Tag on all pages.

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A year ago, I wrote a Year In Review post for one of the craziest 365 days of my life, both personally (got married), and professionally (started at NetBooster, and toured the world talking about Google Analytics and Google Tag Manager). Now it’s time for another recap, and the chance to announce a big change in the Simoverse. No, I will not be joining Google (made you think so!

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