To be fair, this tip isn’t just for Google Tag Manager but for regular old on-page Google Analytics as well. It’s one of those little things that’s corroding your data quality without you ever realizing it. Namely, this tip is about how to handle cross-domain …
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I’ve always been proud to avoid the typical headline clickbait of “Ultimate guide to pigeon care”, “All you need to know about the Great Vowel Shift”, “Did you know that you’ve been smoking peyote wrong your whole life?”. I’m …
A couple of years ago I wrote an article on tracking interactions with the SoundCloud widget via Google Tag Manager. When a platform provides a JavaScript embed API, it’s surprisingly easy to track interactions with the player. You’ve seen this with YouTube, with …
The beauty of #GTMTips, at least how I’ve envisioned them, is that they can be really simple or crazy complex. The important thing is that the idea is conveyed clearly enough. That’s why so many of these tips have originated from discussions in our Google Tag Manager …
Last updated 24 August 2022: The instructions in this article are no longer that useful, as you can simply use the native JavaScript Element.closest(selector) method instead of the {{Find Closest}} trick described in this article. Browser support for closest has thankfully …
One of the biggest fears I have as a Google Tag Manager user is a broken release of the website (or app) on which I have deployed GTM. Far too often, lack of proper communication practices within an organization lead to a release being pushed out without thoroughly testing how …
I recently published a #GTMTips guide called 10 Useful CSS Selectors, and it was very well received. Inspired by the feedback, here’s the next instalment. This time, we’re going over some useful JavaScript tips and tricks that you can use to make your Google Tag …
