Scroll depth tracking in web analytics is one of those things you simply must do, especially if you have a content-heavy site. Tracking scroll depth not only gives you an indication of how much users are digesting your content, but it also lets you turn meaningless metrics such …
The Simmer Newsletter
Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!
Holy visibility, Batman! Visibility is a seriously undervalued aspect of web analytics tracking. Too often, we fall into the trap of thinking that “Page Views” actually have something to do with “viewing” a page. Or that tracking scrolling to 25%, 50%, or …
5 years ago, on 1st October 2012, this lovely video popped up in Google’s Analytics Blog: It was accompanied by a blog post, which contained a brief look into many of Google Tag Manager’s key features, some of which are still relevant today. Google Tag Manager is a …
Universal Analytics can collect Page Timing data from users that load your pages. This data is populated in to the Behavior -> Site Speed -> Page Timings report, and it’s a very useful feature for optimizing your website. However, there’s a murky underside to …
Ever since the Lookup Table variable was introduced in Google Tag Manager, users have been craving for more. The Lookup Table does exactly what it promises: lookups. These are exact match operations, which are extremely inexpensive to perform, because they can only have a binary …
There’s a fabled, mythical beast that prowls the jungles of digital marketing. They have no issues with running and analyzing crawler data, offering suggestions for server-side redirects, building remarketing audiences, implementing tag management solutions, speaking of …
Last updated 20 April 2020: Clarified how lazy-loaded videos can be tracked with this trigger. Let’s cut straight to the chase. Google Tag Manager has just released the YouTube Video trigger, which gives you native support for YouTube video tracking. And it’s great! …
