One of the big problems in Google Analytics’ data model is the immutability of historical data. Once a row of data is written into the data table, it is there practically for good. This is especially annoying in two cases: spam and bogus ecommerce hits. The first is a …
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In my intense love affair with the Google Cloud Platform, I’ve never felt more inspired to write content and try things out. After starting with a Snowplow Analytics setup guide, and continuing with a Lighthouse audit automation tutorial, I’m going to show you yet …
Scope in Google Analytics’ Custom Dimensions refers to how the value in the Custom Dimension is extended to all hits in the same scope. Hit- and product-scoped Custom Dimensions apply to the given hit alone - they are not extended to any other hits in the session or by the …
Google Cloud Platform is very, very cool. It’s a fully capable, enterprise-grade, scalable cloud ecosystem which lets even total novices get started with building their first cloud applications. I wrote a long guide for installing Snowplow on the GCP, and you might want to …
If you are enjoying the Element Visibility trigger as much as I am, you’ll be glad to know of a very simple tip that might make your life easier when using Google Tag Manager. The tip is this: If you’ve activated the built-in Click variables, they will be …
Last updated 18 Jan 2019: Added details about the free tier limitations, and showed how to avoid the Dataflow jobs auto-scaling out of control. I’m (still) a huge fan of Snowplow Analytics. Their open-source, modular approach to DIY analytics pipelines has inspired me two …
Speaking in front of an audience can be downright intimidating. As a speaker, you are offering yourself for unsolicited feedback and criticism, you will most likely be ridiculed for the vacuity of your arguments, and you will be berated for your rhetoric or told exactly what you …
