Update 7 October 2020: BigQuery Export can now be configured via the property settings of Google Analytics: App + Web, so you don’t need to follow the steps in this article. Check out Charles Farina’s guide for how to do this. Here’s yet another article inspired by the fairly recent release of Google Analytics: App + Web properties. This new property type surfaces Firebase’s analytics capabilities for websites as well, when before they were restricted to mobile apps only (see my guides for iOS and Android).

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A while ago, I published an article on how to build an Android application, and bundle it with Firebase. The purpose of that article, and the one you are reading now, is to slowly introduce the world of mobile app development and Firebase, given the latter is getting more and more traction as Google’s go-to analytics platform. After finishing work on the Android guide, I immediately started working on its counterpart for iOS, and that’s the one you’re reading now.

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With the release of Google Analytics: App + Web, Firebase is suddenly all the rage. The new App + Web property can combine data from your website and mobile apps, as long as the latter uses Google Analytics for Firebase, formerly known as Firebase Analytics. In this guide, I’ll walk you through the steps of creating an extremely simple Android application, and we’ll then create a Firebase project, and for good measure add Google Tag Manager to the mix.

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It’s been a while since I’ve last written a bona fide Google Tag Manager trick, so here comes. This was inspired by Bart Gibby’s question in Measure Slack. The purpose is to fetch the latest currency exchange rates from the exchangeratesapi.io service, cache them using sessionStorage, and push the results into dataLayer. From dataLayer, they can then be utilized in Custom JavaScript variables and custom variable templates to perform client-side conversions.

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Google recently released a new version of Google Analytics called App + Web. Clumsy name aside, this really is for all intents and purposes Google Analytics V2 or Firebase Analytics for the Web. We’re not talking about a charming way to do roll-up reporting between Google Analytics for Firebase and Universal Analytics, nor are we talking about an enhancement to Universal Analytics. No, we’re talking about a new measurement model for web traffic, which has the convenience of being compatible with Google Analytics for Firebase, which you might already have running in your apps.

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With Intelligent Tracking Prevention, the Safari browser is on a crusade against cross-site tracking. One of the most obvious and long-standing ways to battle cross-site tracking has been to block third-party cookies in the web browser, and this is exactly what Safari does by default. However, Google Tag Manager’s Preview mode relies on a third-party cookies, so that it can serve you the draft version of the container while serving the regular, live container to your site visitors.

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When Custom Templates were released in Google Tag Manager, many of us active in the GTM communities started doing two things: 1) creating our own custom templates, and 2) waiting patiently for Google to release a “gallery” or “library” for distributing these community contributions. While I have full faith in the latter happening some time in the future, I thought it would be fun to create something similar to a library, and then open-sourcing it for the community to help out with or to download locally for their own purposes.

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