One of the big omissions, at least for now, in Google Analytics 4 is the customTask. It is unfortunate, but no such mechanism exists in the client-side SDKs. This means that you won’t be able to do all the magical things that customTask enables in Universal Analytics. One …
The Simmer Newsletter
Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!
At one point in the turbulent year of 2020, you might have gasped in surprise when looking at the preview interface of Google Tag Manager. No, I’m not talking about the new preview mode interface. Instead, I’m referring to how the Click Element and Form Element …
With the introduction of server-side tagging in Google Tag Manager, the variety of things you can do with your own server-side proxy is mind-boggling: Reduce client-side bloat by consolidating data streams and distributing them to vendor endpoints server-side. Improve data …
Intelligent Tracking Prevention is the name of the tracking prevention mechanism implemented in WebKit and enabled in Safari and all major browsers running on the iOS platform. I’ve written about it on this blog, and the CookieStatus.com resource is something you should …
On the surface, tracking events in Google Analytics 4 (GA4) is fairly simple. Events are, after all, pretty much the only thing you can collect in GA4. It’s easy to get tied down with endless comparisons to Universal Analytics, though. While I’m steadfastly opposed to …
The release of bulk actions in the Google Tag Manager user interface was very welcome. For years, GTM users had been struggling with a somewhat crippled workflow of item-by-item management. This release is even more impressive with the most recent update to it: bulk actions with …
Last updated 17 March 2023: Item-scoped Custom Dimensions are now available in Google Analytics 4. This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation. A thing to …
