For years and years, the one constant in the chaotic world of SEO has been a simple statement: Content is King. This statement has been the cornerstone of content strategy in SEO projects, and its validity has hardly been contested. This is not due to lack of trying. Many posts …

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I’m hooked on Google Trends. For example, it probably won’t astound you to learn that whenever search trends peak for flu symptoms, there’s a similar peak for vaccine. (See also how at some points vaccine comes first and only then do flu symptoms arise. …

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