Tag sequencing was introdced to Google Tag Manager in late 2015. Its main purpose was to facilitate the sequential firing of tags that have dependencies with each other. Due to the asynchronous nature of third-party libraries like Google Tag Manager, it’s difficult to …
One of the great ways to leverage Google Tag Manager in your web analytics tracking is to make use of all the possible custom events that the browser has to offer. One such event is beforeunload. It’s dispatched in the browser when the user is about to unload the page. This …
A Content Security Policy (CSP) is something you’ll configure your web server with to add an additional layer of protection, especially from harmful scripts loaded from third-party vendors. Once you have a CSP in place, all resources loaded and executed by the web page need …
I’ve spent a considerable amount of time talking and writing about how to improve the granularity of your Google Analytics data, especially when using Google Tag Manager. I’ve also gone on and on and on (and on) about customTask, which makes adding metadata to the …
When working with the analytics of single-page applications (SPA), there are a number of things to pay attention to. For example, you need to make sure that Google Analytics doesn’t break your session attribution, and that you are not inadvertently inflating your page speed …
Here’s a quick tip in response to a query in Twitter by Riccardo Mares. By making a small change to the Google Tag Manager container snippet, you can have the <script> element generated by the snippet notify the page as soon as the Google Tag Manager library has …
Here’s a hacky #GTMTips tip for you. Have you ever had a Google Tag Manager container, where you’ve been updating your Google Analytics tags over the years? And perhaps these tags (and, today, Google Analytics Settings variables) have been updated with an …
