I’ve covered the more pervasive issue with tags not firing in Google Tag Manager in my article on the “Still Running” status. However, there’s an additional problem you might face with Google Analytics: tags that show status Failed, and which refuse to …
With iOS and Android containers available for Google Tag Manager, it’s tempting to add GTM as an integration into an existing Firebase setup for your apps. It’s also a fine way to get acquainted with Firebase in the first place, as it has a plethora of features to …
Update 6 April 2020: I updated the template in the gallery to the latest version of the IP Geolocation API SDK, which no longer requires jQuery. Also, the SDK now handles API request caching to browser storage automatically, so the “Enable Session Storage” option was …
Update 17 February 2020: Google Tag Manager’s Preview mode cookies have been updated with the necessary flags, so they will not break once SameSite enforcement begins. If you’ve opened the browser console in Google Chrome (since Chrome 76), you might have seen a …
Google Tag Manager now lets you add unit tests directly to your custom templates. This is useful, since it allows you to control the code stability of your templates, especially if you’ve decided to share those templates with the public. I recently shared a general guide …
I’ve written about outbound link click tracking before. It’s a very solid way to track interactions on the site, as clicking a link that leads away from a site is a signal of … well, something. In Google Tag Manager it’s now extremely easy and efficient …
When previewing Custom HTML tags in Google Tag Manager you’ve almost certainly run into a situation where the GTM variable shows up as a weird JavaScript method resembling something like this: google_tag_manager["GTM-ABCD123"].macro(15) And this is when you were …
