When you create a Server container in Google Tag Manager, GTM creates an App Engine deployment in the Google Cloud Platform for you. App Engine is a managed serverless platform, which basically means it’s a (set of) virtual machine(s) running in the cloud, with some extra …
Since the release of Server-side tagging in Google Tag Manager, I’ve jumped at every opportunity to celebrate the tools it provides for improving end-user privacy and data security. One of the biggest benefits is obfuscation-by-default. Since all hits are passed through the …
You can utilize Server-side tagging in Google Tag Manager to build your own custom Universal Analytics proxy. This proxy comes in the shape of a new Client custom template, which takes the incoming /collect requests and sends them to Google Analytics. While doing so, it also …
When you use Google Analytics on the web, you are most likely implementing one of analytics.js, the global site tag (gtag.js), or Universal Analytics tags via Google Tag Manager. These libraries all end up doing the same thing: compiling a payload-rich HTTP request to an endpoint …
Since updating to Google Chrome 83, you might have noticed that Google Tag Manager’s Preview mode no longer works when browsing Chrome in Incognito mode. This is because starting with Chrome 83, third-party cookies are blocked by default in Incognito windows. Google Tag …
One of the most versatile triggers in Google Tag Manager is the Custom Event trigger. As its name indicates, you can use it to fire your tags when an event is pushed into dataLayer. This process is at the heart of GTM’s dataLayer system. And it’s not just custom …
With the proliferation of gtag.js implementations, we can see that there’s a small-ish paradigm shift in how to implement Google’s stack of marketing tools. As adding gtag.js snippets to the site code becomes more and more common (to cater to things like early …
