One of the largest costs in a server-side tagging can be logging. Google warns about this in their official documentation, and it’s definitely something to keep a keen eye on if your server-side endpoint processes enough data per month. How much should it process for …
Updated 3 March 2023: Added a checkbox to the template to enable collecting FCP, INP, and TTFB metrics, too.. Core Web Vitals is described on the dedicated web.dev resource as (emphasis mine): “Core Web Vitals are the subset of Web Vitals that apply to all pages, should be …
At one point in the turbulent year of 2020, you might have gasped in surprise when looking at the preview interface of Google Tag Manager. No, I’m not talking about the new preview mode interface. Instead, I’m referring to how the Click Element and Form Element …
With the introduction of server-side tagging in Google Tag Manager, the variety of things you can do with your own server-side proxy is mind-boggling: Reduce client-side bloat by consolidating data streams and distributing them to vendor endpoints server-side. Improve data …
Intelligent Tracking Prevention is the name of the tracking prevention mechanism implemented in WebKit and enabled in Safari and all major browsers running on the iOS platform. I’ve written about it on this blog, and the CookieStatus.com resource is something you should …
On the surface, tracking events in Google Analytics 4 (GA4) is fairly simple. Events are, after all, pretty much the only thing you can collect in GA4. It’s easy to get tied down with endless comparisons to Universal Analytics, though. While I’m steadfastly opposed to …
The release of bulk actions in the Google Tag Manager user interface was very welcome. For years, GTM users had been struggling with a somewhat crippled workflow of item-by-item management. This release is even more impressive with the most recent update to it: bulk actions with …
