For the longest time, Google has been working towards consolidation of their products to build a unified tagging platform. Products that are instrumented (or associated) with “tags” would fall under this umbrella. These comprise tools like Google Tag Manager, Google …
Seven years ago, I wrote on my former employer’s (the amazing Reaktor) blog a tongue-in-the-cheek article titled 10 Truths About Data. Looking back on it today, I’m still proud of the handiwork, but I can’t help but think that some of the truths were wasted just …
With asynchronous variables recently released in server-side Google Tag Manager, it’s time to dig into data enrichment flows using another release from the Google team. * drum roll * We have a new Google Cloud Platform API! It’s fast. It’s sleek. It’s …
OK, that’s one unappealing title for a blog post, but rest assured that the content more than makes up for this obscurity. Recently, my favorite toy in the world, Google Tag Manager’s server container, introduced the capability to handle asynchronous operations in …
One of the key skills for anyone working with web analytics and tag management is understanding how to identify where things went wrong, why they went wrong, and ideally how to fix them. There are plenty of excellent browser extensions for helping you debug, and we’ll …
To continue my extensive collection of Google Tag Manager’s server-side tagging articles, in this guide I’ll walk you through how to set up a Server container in Microsoft Azure’s App Service platform. For my previous guides on manually provisioning a Server …
For many, it seems, one of the most important justifications for server-side Google Tag Manager is its resilience to ad and content blockers. After all, by virtue of serving the container JavaScript from your own domain, you escape many of the heuristic devices today’s …
