One of the recurring problems in migrating to Google Tag Manager is how to make the transition as smooth as possible. Usually it requires that we agree with the developers on a time when the old code is removed, and at that moment we need to make sure the GTM tags point to the …
When our good friends in the Google Tag Manager developer team first introduced the Lookup Table Macro, we were excited. For many of us, it soon became the weapon of choice especially when used as a management and optimization tool for the container itself. However, the macro …
If you use Google Analytics, Google Tag Manager, or any JavaScript-based data collection or analytics platform, have you ever stopped to wonder how they actually work? I mean, you obviously care about getting the data in, but are you taking the machinations of these tools for …
In the new version of Google Tag Manager, auto-event tracking has received a considerable usability upgrade. It might seem quirky at first, especially if you’re used to the old auto-event tracking method, but the logic behind the new setup is brilliant. The most important …
I’ve written a completely revamped version of this toolset for Google Tag Manager V2. Well, I just yesterday published the first of my GTM API tools (the Container Visualizer), and I vowed that I wouldn’t release the other tools for a number of reasons. The reasons …
[UPDATE:] Quite a lot of people had trouble accessing the tool after I published this post. This should now be fixed. So, AWESOME stuff. The new Google Tag Manager UI and API have just rolled out, and I can finally start revealing the stuff I’ve been working on :) I’m …
I’ve noticed that setting up eCommerce in Google Tag Manager (and now the new Enhanced ecommerce) is very difficult for many. I’m sure part of the problem is that eCommerce is for many users the moment that GTM forces you to take steps in to the developer’s …
