What a nice way to wake up to a new day, when brand-spanking new features have been released for Google Tag Manager. The two features I want to introduce here are Folders in the UI, and code syntax highlighting in Custom HTML Tags and Custom JavaScript Variables. Folders Folders …
One of the glaring omissions in the Enhanced Ecommerce reports of Universal Analytics is the ability to calculate cart value for products. Cart value, here, is the value that has been added to the cart. This value can be used to query for products that have the highest …
Enhanced Ecommerce is a very nice improvement to the pretty lame, transaction-based Ecommerce tracking in Universal Analytics. Instead of staring blindly at what happens on a receipt page, Enhanced Ecommerce expands your entire webstore into one large funnel labelled …
Wait. What? Why write an article about something that should work by default in Universal Analytics? I mean, here’s a screenshot from the guide I just linked to in the previous sentence: There it is. Clear as day: “Tracking users across subdomains does not require any …
According to their website, SoundCloud is “the world’s leading social sound platform where anyone can create sounds and share them everywhere”. For artists, it’s a channel for distributing previews of their tracks, and for people like me it’s a nice way to …
Data is difficult. Growing a business is difficult. Measuring success is difficult. And you know what? They should be difficult. Otherwise we’d all be equally stupid, whereas now those of us ambitious enough to exert themselves are winning the race. And it’s not just …
Last weekend, I wrote a very simple web app that automatically creates a number of referral spam filters to tackle the problem that seems to have everybody all riled up. For a nice recap of the situation, take a look at this post by Jeff Sauer, or this article by Mike Sullivan. …
