Welcome back my friends (to the show that never ends)! It’s been a couple of weeks since my last barrage of articles, and I think the time is ripe to do some testing! First things first, here’s a picture of me shovelling snow: And now back to the topic at hand. One of …
Tracking YouTube videos in Google Tag Manager is one of the more useful things you can do in terms of tracking. YouTube has a wonderful API that you can tap into and convert the detected events into dataLayer messages. There are some really good solutions out there for tracking …
There might be many reasons you’d want to fire a single Tag multiple times in Google Tag Manager. The most common one is when you want to deploy multiples of a single tracking point on the web. Perhaps you have a roll-up account you want to send the hits to, in addition to …
Google Tag Manager, our favorite free tag management solution, has always struggled with its enterprise-worthiness. There are many features still lacking, most of which have to do with working in multi-user environments. Now, grab the last word of that sentence (see what I did …
This year I had the opportunity to present at eMetrics London and Berlin on a topic that is very close to my heart. I’m psychotically neurotic about data quality. I’ve written about it many times before, and it’s pretty much why I want to keep on blogging and …
NOTE! This solution has been upgraded, and the new approach can be found here. If you’re unfamiliar with the lingo, cross-domain tracking is a hack used by Google Analytics to circumvent the web browser’s same-origin policy. Essentially, the policy dictates that …
I’ve been meaning to write about Google Tag Manager for mobile apps for such a long time. Finally, I have some great use cases to share, as well as some useful examples for implementing GTM for iOS. That’s right, this is an iOS guide, and, to be more specific, geared …
