Google recently released a new version of Google Analytics called App + Web. Clumsy name aside, this really is for all intents and purposes Google Analytics V2 or Firebase Analytics for the Web. We’re not talking about a charming way to do roll-up reporting between Google …
Google Tag Manager is strictly a tag delivery system, and it’s very careful not to collect any analytics data on its own. This is most likely a deliberate choice, because if GTM was to start collecting data, it would introduce additional barriers to adoption. Nevertheless, …
One of the cool things about Enhanced Ecommerce deployments in Google Tag Manager is that you can use a Custom JavaScript variable to generate the necessary data. There are many reasons to do so, with the biggest one being the flexibility it offers for manipulating the dataLayer …
Last updated 12 August 2020: Added details about server-side tagging. As I have finally managed to pick up my jaw from the floor, it’s now time to tell you what’s got me so excited. Google Tag Manager recently released a new feature called Custom Templates. Actually, …
Some four years ago, Google Tag Manager released a new trigger predicate named matches CSS selector. Slowly but surely, it has evolved into one of the most useful little features in GTM. Even though I’ve written about CSS selectors many times before, I wanted to compile all …
Trigger Group is the newest trigger type you can add to a tag in Google Tag Manager. It allows you to establish dependencies between multiple triggers, not firing the tag until every trigger in the group has fired at least once. This establishes an interesting new paradigm in …
One of the myths surrounding Google Analytics is that the first hit of a session should always be a pageview. It makes sense - sessions are initialized with a landing page, and thus need a page view to have one. However, in this article I want to show you empirically how this …
