Tag Management Does Not Make IT Redundant
Here are a few quotes I found on the web regarding tag management and IT departments:
Relief of IT department bottlenecks – once the Tag Manager is deployed, new tags can be implemented directly by Marketing with no IT department involvement. This is a huge benefit for large websites, where IT is oftentimes a bottleneck.
IT Issues - when you use a TMS like 'Google Tag Manager' you are bypassing the IT department. If anything goes wrong, they can/will put all the blame on you.Read More…