Snippet

In this article, I’m going to tackle one of the most frequently asked questions out there:

Can you run Google Analytics using the snippet AND using a Google Tag Manager Tag on the same page?

There are many facets to this query, so I’ll try to tackle as many of them as I possibly can.

First, a terminology rant. You hear lots of talk about “on-page” and “inline” Google Analytics tracking, as that’s what’s used to describe the non-GTM way of tracking Google Analytics. Well, all the power to you, but I think they’re just adding to the confusion. GTM is just as “on-page” and “inline” as GA’s own snippet, as both are based on injecting an asynchronous HTTP request that downloads the respective library.