Macros

There is a new version of this post for GTM V2 here.

The Google Analytics Summit came and went, and thanks to the Live Stream, everyone could participate. We were treated to a rapid-fire selection of Google Analytics’ new features, and this post sheds light on one of these in particular: automated event tracking in Google Tag Manager.

Auto-event tracking introduces a nice feature, which does what tag managers ought to do: it provides functionality without HTML template editing. This isn’t always a good thing, since automation is usually generic and only works for a couple of viable scenarios, but especially for these generic use cases, this new feature is a great addition to GTM’s already impressive feature list.