Local

Last updated 2 March 2018.

Every now and then you might be urged to run Google Tag Manager and/or Google Analytics locally, meaning without the benefit of a web server serving your files. In other words, you’re loading an HTML file from your computer in the web browser. You can identify a locally run file by the file:/// protocol in the address bar.

Now, deploying Google Tag Manager onto that file with the hopes of running Google Analytics requests locally isn’t quite simple. Well, actually, the deployment is fairly simple, but customizing it so that it actually sends useful hits requires some tweaking.