enhanced ecommerce

My fingers have been tingling to write this article. Ever since I implemented Enhanced Ecommerce on my blog a couple of weeks ago, I’ve been getting such an impressive amount of useful data that it’s mind-boggling. In this article, I’ll walk you through the steps I went to implement the solution, along with examples of the data I can now access through Google Analytics’ reporting interface. As you might have guessed, if you’ve read my articles before, I implemented Enhanced Ecommerce with Google Tag Manager. Read More…

I’ve noticed that setting up eCommerce in Google Tag Manager (and now the new Enhanced ecommerce) is very difficult for many. I’m sure part of the problem is that eCommerce is for many users the moment that GTM forces you to take steps in to the developer’s domain, since it’s obvious that you’ll need to add some code to the web page. This isn’t a tutorial on how to do eCommerce in Google Tag Manager. Read More…