Ecomemrce

With the sunset announcement of the Universal Analytics service, it certainly does seem like a waste of time to write articles about it.

However, a recent update to Google Tag Manager is an interesting one and should provide relief to those Google Analytics users who are set on double-tagging their sites for both Universal Analytics and Google Analytics 4 and who want to make use of GA4’s new Data Layer schema.

In this article, I’ll do a quick overview of what the new Use GA4 Schema option does in Google Tag Manager’s Universal Analytics tags (found under Ecommerce settings).