Dashboard

I have very little against Google Analytics’ default dashboards. The reason I shy away from them is because they lack the type of customization I’ve come to expect from a dashboarding tool. On top of that, they only let you look at GA data, and I learned early on in my career that focusing on just one vertical is one of the cardinal sins you can make as an analyst.

Furthermore, over the years I’ve become more and more disenchanted with GA’s clunky user interface, and the less time I spend in it the better for my serotonin levels. In fact, GA’s excellent Core Reporting API combined with a platform like Tableau or Klipfolio to manage and manipulate the data stream has become invaluable in my everyday work.