How to Unset a User-Scoped Custom Dimension in Google Analytics
Scope in Google Analytics’ Custom Dimensions refers to how the value in the Custom Dimension is extended to all hits in the same scope.
Hit- and product-scoped Custom Dimensions apply to the given hit alone - they are not extended to any other hits in the session or by the same user.
Session-scoped Custom Dimensions apply the last value sent during the session to all the hits in that session.
User-scoped Custom Dimensions apply the last value set during the session to all the hits in the session AND to all future hits by the same client until a new value is sent.
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