Content Management

So you’ve spent a whopping amount of money on paid search, SEO, Facebook ads, competitions, link building, and traditional marketing. You’re seeing a crazy influx of visitors to your site. Just as you’re about to call your boss to accept the promotion, you notice a worrying trend: your new visitors are barely making an impression on conversions from online traffic. What’s up with that? All your high-paid consultants told you that a high return of investment is guaranteed, since The Internet is da bomb, everything is cheap, and percentages are always in your favor!

You are right now enjoying the fruits of a very popular content management system, or CMS, whether you know it or not. This blog is published via WordPress, a modern CMS if there ever was one. In fact, if you add a comment to this post with the form below (hint, hint), you will be participating in content creation, using tools that come out-of-the-box in this particular platform.

But what makes a modern CMS? Is WordPress the perfect choice for you or your business? Well, I’m not going to review the products on the market, so I’ll leave the second question to you or your IT manager. However, I will take a stand on the first question, as I look at what makes a modern content management system. What are the must-have features it should boast, and what can you live without? My word is not doctrine, but I do have a long history of working with CMS’s and with clients who only want the best.